So have you ever heard of Microsoft Soapbox? Yeah, me neither. Planned to be Microsoft’s answer to YouTube, this isn’t some flashy new service Microsoft is rolling out with Bing, but the stillborn project which first debuted over three years ago. Now, with the obvious market dominance of YouTube, Microsoft is going to be cutting the chaff from the wheat. In a market where the money is on the web, and not the OS, Microsoft has consistently failed to reinvent itself into something dynamic, new, or cutting edge.
The death of Soapbox isn’t important because of the failure itself. It instead represents a mental change at Microsoft, as they retreat from ground they had originally intended to fight for. Bing is likely their last stand for relevance in the internet world, and one which they will likely lose to Google.