John C. Dvorak, a long time main stay of technology magazines, has proven that he is so absolutely out of touch with modern technology and its uses that his future opinions are all now cast into doubt. His recent statements are so off base, that I seriously wonder if he has suddenly suffered permanent mental damage. In a recent column for PC Magazine he declared that the as of yet unreleased Google Phone is already doomed.
Now don’t get me wrong, I’m not saying the Google Phone is going to be a huge success either. It could really go either way. Plenty of good ideas, and big promises have been canceled or utterly flopped. The Google Phone may go that way, but given Google’s track record, I’m inclined to bet that they have something neat up their sleeves. Even some of their less well known products are amazingly useful, albeit less popular.
What really sets Dvorak’s statements from simply short sighted to down right moronic, however, is why he thinks the Google Phone is doomed:
So what is Google trying to do with a phone? First of all, it wants to put Google search on a phone. It wants to do this because it is obvious to the folks at Google that people need to do Web searches from their phone, so they can, uh, get directions to the restaurant? Of course, they can simply use the phone itself to call the restaurant and ask!
Right…, because people only do web searches to get directions to a restaurant, and of course always have the phone number for every location they might want to visit on hand? Obviously Dvorak has been asleep for the past few years and has thus missed Google SMS, which allows you to conduct Google searches with any SMS enabled phone by simply texting the search to GOOGL. Personally I can vouch for the fact that my friends and family all use Google SMS quite a bit. Whether it is searching for a Sports score when you can’t get to a TV or computer, searching for the nearest Asian restaurant in a certain zipcode, or using it as a text based 411, it works beautifully and is amazingly useful. It’s been so useful and so popular in fact, that Google debuted a new voice recognition version of it called Google 411, which works brilliantly, and is completely free (compared to the $1.99 most cell companies will charge for their 411 services).
In fact, Google’s new 411 service highlights an important point. Search engines for phones actually pre-date search engines on the web. So, yes, Dvorak, people DO in fact want to have search capabilities for their phones, and have actually wanted such capabilities long before the World Wide Web had even been a pipe dream. But you don’t have to speculate on the demand for mobile phone search capabilities, studies have shown that the demand is sky rocketing for these features (with mobile phone access to maps and directions topping the list).
Finally, Dvorak needs to realize that mobile phones are changing radically. Between roll up displays, compact virtual keyboards, and unbeliveably small projectors, it may not be long before the phone in your pocket is every bit as powerful and usable as a computer. Based on this information, I think Google is making a pretty safe bet by designing their phone around search capabilities. I’m really not sure where Dvorak is getting his ideas, but I think it is clear from his column that he has grown dangerously out of touch with modern technology.