Amazon.com, the world’s most popular on-line retailer has unveiled a new subscription service known as “Amazon Prime”. For just $79 a year Amazon.com is offering free two day shipping on all of your orders (except those which Amazon deems ineligible for the service). Sounds like a pretty good idea right? Especially if you make a lot of Amazon.com purchases. I’m certainly behind businesses trying to find that new competitive edge it takes to stay on top. Ordinarily I would just see something like Amazon Prime as a nice piece of new business strategy. The one problem is now that Prime is out Amazon is blackmailing users into using it.
You see recently my wife and I put in an order to Amazon.com for a guide book we wanted for a trip to Europe. We’re leaving in three weeks, so we wanted to be sure we’d get it on time. The book was in stock and was eligible for Free Shipping, with a listed shipping time of 3-5 days. We purchased it and checked out with no problems, all very routine. Imagine our surprise that evening when we got an e-mail estimating the delivery date at three weeks. We decided to call Amazon to see what the issue was. Maybe the guide was out of stock and their system had been incorrect? No problem there we’d just select another one, so we dialed in prepared to switch our order. The explanation we got blew our minds.
Evidently in the Amazon terms of service they have the right to hold your items for later shipping, and the 3-5 days is just the time it takes from leaving the warehouse. We’d never had this kind of delay before so we were a bit surprised, was there a problem? No. Amazon is just trying to get folks to sign up for Amazon Prime (which we were offered an upgrade to, one month free trial). In fact if we upgraded today our book would ship immediately.
How sneaky and dishonest! All of my respect for Amazon.com has just been flushed down the drain. We bit the bullet and upgraded, not to prime, but two day delivery as we couldn’t chance it with the guide given our travel date, but we will be thinking long and hard before buying from Amazon.com again in their future. Their sneaky little game may have just cost them two customers.