Fellow blogger Pascal has an interesting story running today about how WordPress is using Google Adsense to display advertisements, without annoying its users. From the article:

If you’re a regular reader (let alone poster) on WordPress.com, cookies will prevent you from seeing ads. Regular readers don’t click ads anyway, they’re there for the content. Ads would be off-putting and keep readers from becoming contributors.

But it turns out it is far more clever than just keeping ads out of view of regular users. WordPress also pays attention to how you found out about a specific blog:

Chances are you never visited Kris Hoet’s blog* – Kris is EMEA Marcom man for Msn/Windows Live. Although he has it mapped on his own domain crossthebreeze.com, the blog is hosted by wordpress.com. Yet if I refer you to his holiday report, you won’t see any ads either, even as a first time visitor, even if you delete your crossthebreeze.wordpress.com or crossthebreeze.com cookies (this cookie-killing Firefox extension will save you time).

However, if you land there by accident after a Google search, things are different. You’re quite likely not to be interested by his blog, but more by bars in Kota Kinabalu… The served ads (fitting your search terms even more than the content of the post) offer a convenient click away.

It’s quite an interesting model, and an incredibly smart way to show advertisements, make a little money, and yet still be a good net citizen. Read more at Pascal’s Blog, and from the WordPress Staff on this interesting and innovative idea.

-Angry Midwesterner